Friday, May 29th 2015 Uncategorised
Beauty blogging can be a very competitive industry – everyone wants to get the latest and greatest products, and have a post about it up – fast. Whilst I am now fortunate to be receiving products from PR companies and brands, I still find myself wanting to buy makeup ‘for the blog’. I’ve always had champagne tastes, and a beer (or Lindauer!) budget. I love to shop, I love to try new products, and sadly my income and other expenses don’t allow me to do as much of it as I would like. I never really compare myself to celebrities because they’re so far from my reality, I can’t compare myself to people whose incomes have many more zeroes than mine. However, I do compare myself to fellow bloggers, friends, and people on Instagram, and I know from talking to other bloggers that they do so too.
I’m going to be totally honest and say that last year/early this year I ended up getting myself into a bit of credit card debt. I was living beyond my means, and wanting to shop, to keep up with the Joneses/the Kardashians/other bloggers. It all came to a head and I realised that I couldn’t continue to keep doing that – I realised I had to live within my means before my finances got really out of control! Being newly single, and with the increased expenses I have as a result, plus having to pay off this debt means I have had to RADICALLY cut back – I haven’t bought ANY makeup or beauty products in months!!!
I’ve had to readjust my priorities – my financial responsibility/security before having new makeup for the blog. I know I’ll never ‘beat’ others, especially considering products release approximately 6 weeks to a year later in NZ than overseas. I guess I am just guessing about the other bloggers – they could be late on their bills, in credit card debt, or just be earning a lot more than me, living with their parents, partners etc. As such, I hope my blog doesn’t seem boring, or just an endless parade of PR samples. I don’t want to just be a magazine or a boring blog I wouldn’t want to read that’s basically just ‘here are some products, they’re good’.
On a side note, this all seems kind of disturbing to me in a way. There is a massive income inequality in our country, and in the world, and yet many of us are hoarding and collecting beauty products, in huge quantities. Then we/they are making money from showing it off to others, while there are other people out there without food or drinking water!! There is a philosophical essay I could write on this topic but I’ll stay away from that today.
Overall, the point of this is to talk about how I’m taking control of my finances, which is why, for now, you won’t be seeing amazing haul posts on here like in days gone by or on other blogs. I do still have a ridiculous amount of makeup, some of which have never been touched! I’m also trying to be inventive with how I use things and what I post. I found a blog post by Dungarees and Donuts about blogging on a budget so if you’re a blogger in a similar situation to me have a look at that. I’m certainly taking some inspiration from it!
Thinking also from a readers perspective, I don’t want to read multiple posts all about the same product. There are only so many posts I can read about Garnier Micellar Water, or a new Urban Decay palette, or whatever hot product is out at the moment. From discussing this on twitter, I know that other people feel the same way. So keep this in mind, if you’re a fellow blogger feeling that urge to buy stuff just to keep up with everyone else! Make your frugality into a point of difference – teach people how to use products, find dupes for hot products from your existing collection. It is hard, feeling like I’m the only blogger on earth who hasn’t tried Colourpop products, but it feels worth it when I look at my finances and seeing them get under control.
Can you relate to this? How do you control those urges to shop? I’d love some advice for dealing with the temptation!